There is light at the end of the tunnel.

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Anything important in your life will take effort, discomfort and time. Whether you are starting a new venture or looking to move up the corporate ladder, without significant effort, the discomfort of transforming and time investment, it’s impossible.

Learning the tools of the trade is only one part of the skillset you require to find success – looking at the other complementary skills to propel you is equally important. Find areas of weakness that can help you become a better CEO. In most cases, the art of selling is something all CEOs should learn.

One example in the tech space is the lack of sales training for CEOs. They have the essentials of the trade with their technical skills, but due to their lack of sales training or marketing training – they rely too early on external staff to win customers. In my opinion, CEOs who cannot close sales should be a CEO.

Once I graduated from Ryerson, I realized I had the basic skills of software development, but I was taught any of the business, social and sales skills and the only expectation was to look for a 9-5 job as we were not prepared to go off the beaten path. The more I invested in learning complementary skills, the more my business grew.

In addition to practical skills, CEOs need to focus on mental toughness. Some of this toughness is developed through experiences – both good and bad. Life is the greatest teacher.

I also encourage everyone I mentor to seek out books, videos and seminars that can help to speed up the process. Mental toughness helps build optimism and optimism will help you push past your fears and doubts. As a founder, you will continue to be in the middle of this ‘tug-of-war’ – one side is everything you FEAR and the other side is every you hope for – OPTIMISM.

Learning this formula is key to your success. 

I believe in the light at the end of the tunnel. For all my #entrepreneurs – the “fake it till you make it” model is bad for mental health. Fake positivity will turn toxic. Learn to be optimistic and fall in love with the challenges you are facing.

There is light at the end of the tunnel.. no matter how dark it feels. ❤️

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