30 SaaS Cold Email Templates to Generate a Response and Escape the Spam Folder

*I dont’ know where I got this from. When I find out, I will add the credit to the creator.

1. Tie your email to a recent event

Subject: Congrats!

Hi {{name}},

Just saw the news about {{trigger event}}. Congrats!

Usually when this happens, {{insert value prop}} becomes a priority. So, I thought you might be interested in finding out how we helped {{similar company}} {{benefit}}.

I know things at {{company name}} must be crazy now, but If you’d like to learn more, let’s set up a quick call.

How does {{specific day and time}} look on your calendar? Alternatively, here’s a link to my calendar or feel free to send me yours.

Template from: Replyify


Subject: Time Saving Software

Hi {{name}},

What would you do with an extra 10 hours each week?

I ask because clients like yourself have seen savings like these – if not more – after adding our software to their tech stacks.

Just ask experts like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell, who we’re happy to count as satisfied customers.

I’d love to set up a time to walk you through a personalized demo. Would you have some free time next week to connect?

3. Be as direct as you can

Subject: 10x {{prospect’s company’s}} traction in 10 minutes

Hello {{name}},

I have an idea that I can explain in 10 minutes that can get {{company}} its next 100 best customers.

I recently used this idea to help our client {{SaaS company/competitor}} almost triple their monthly run rate.

{{Name}}, let’s schedule a quick 10-minute call so I can share the idea with you. When works best for you?

Template from: Heather R Morgan, writing for Hubspot

4. Sujan’s 3-Sentence Format

Hi {{name}},

My name is {{your name}}, and I’ll keep this quick.

I’m the founder of a software tool that saves busy executives like you as many as 10 hours each and every week.

Could I have ten minutes of your time next week for a personalized demo that’ll make clear why entrepreneurs like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell love our product?

5. & 6. Ask for an introduction

Hi {{name}},

I was looking to get introduced to {{person you’re trying to connect with}} from {{that person’s company}}, and saw you were connected to them. I’m not sure how well you’re connected to them, but if the relationship is strong, I’d really appreciate an introduction to chat about ways they can work with {{your company}}.

Please let me know if you feel comfortable doing this and I’ll forward a proper request for the introduction that you can forward to them.

Template from: Scott Britton at Life Long Learner

Hey {{Name}},

Was hoping that you might be able to introduce me to {{person you want to reach}} at {{their company}}?

I wanted to connect with him because our email list targets a similar demographic with limited overlap. Seeing as our products are non-competitive, I wanted to touch base to see if he was up for brainstorming ways to leverage our existing user bases to grow both of our lists.

We did this with {{competitor}} in the past, and both parties received a 15% lift in new subscribers.

Any help is much appreciated.

7. Before-After-Bridge (BAB)

Hi {{name}},

If you’re like most executives, you know how frustrating it can feel to have your time wasted.

Our software changes that, freeing up as many as 10 hours each week for clients like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell.

If you’d be willing to give me just ten minutes of your time, I’ll show you how you can achieve the same with our innovative platform. What’s the best time to connect next week for a personalized demo?

8. Mention a competitor’s product

Hi {{Name}},

Just ran across your website and noticed you were using {{Your competitor’s product}}. How are you liking it? I run a {{service}} called {{your company}}.

It’s just like {{your competitor’s product}}, only {{key differentiator}}. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {{prospect’s company}} better (and see if it would make sense for us to work together).

Would {{date and time}} be a good time for you? (If not, I’m flexible, just let me know).

Template from: Bryan Harris of VideoFruit

9. Problem-Agitate-Solve (PAS)

Hi {{name}},

When’s the last time you finished everything on your daily to-do list?

If you’re like most busy executives, you’re constantly struggling to stay on top of everything – let alone be the effective leader you need to be.

Our software helps motivated entrepreneurs like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell save as much as ten hours per week that can be directed back at your top priorities.

I’d love to give you a personalized demo. When are you free next week?

10. When you’re unsure whether you’re emailing the right person

Hi {{name}},

I’m {{your name}} and I lead the business development efforts at {{your company}}. We have recently launched a new solution that {{one sentence pitch – what your solution does}}.

Based on your online profile {{mention profile link}}, it appears that you might be the right person, or at least point me to the right person to talk about {{problem solved by your product}}.

I’d like to speak to someone from {{company name}} who is responsible for {{key decision required to buy or use your product}}.

If it’s you, would you be open to a 10-minute call on {{time and date}} to discuss how {{solution name}} can help your business? If it’s not you, can you kindly point me to the appropriate person?

Thank you for the help!

11. Praise-Picture-Push (PPP)

Hi {{name}},

Congrats! I just saw that you were chosen as a speaker for the 2019 Inbound Marketing conference next month.

As you’re preparing for your presentation, it’s natural to fall behind on other tasks. If you’re struggling to keep up, I’d love to show you how our software can help you reclaim ten hours or more per week.

Can I have ten minutes of your time next week to give you a personalized demo?

12. & 13. When you know someone’s been on your website

Hi {{Name}},

You recently visited {{website}} and {{took this action}}.

If you’re interested in {{content topic}} then I can recommend the following additional resources:

{{relevant resource 1}}

{{relevant resource 2}}

Our company also offers {{product/service}} which could help you {{achieve this specific result or statistic}}.

Are you free for a call tomorrow at {{give 2 possible times}} to discuss this further?

Template from: Contact Monkey

Not sure about that template? Here’s a similar alternative from the same source:

Hi {{Name}},

Thanks for {{taking this action}} on {{website}}. Are you looking for a cost-effective way to {{achieve this result relevant to content topic}}?

I have done some research on {{lead company name}} and I can offer some advice regarding {{area 1}} and {{area 2}}.

Do you have time for a call tomorrow at {{give 2 possible times}} to discuss a solution for your company?

14. Share a Valuable Resource

Subject: Thought you might like this article

Hi {{name}},

Your latest article on {{subject}} got me thinking.

I found this article on {{article title}} that may be beneficial to you and your team.

Here’s the link to check it out – {{link}}

Hope you find it helpful. Keep up the great work.

15. Rock the Boat

Hi {{name}},

My name is {{your name}} with {{company name}}.

We help busy executives free up time for higher priorities.

I wanted to learn what productivity tools you’re currently using and show you what we’re working on.

Are you available for a brief call next week?

16. The introduction email

Hi [name],

My name is [your name] with [your company name].

I came across [company name] on G2, and I was super impressed by your customer reviews.

We help companies like yours in [industry] free up time increase revenue by [%]. I wanted to learn what [industry] tools you’re currently using and discuss how you could make some changes to get the same revenue results for your business.

Are you available for a brief call next week?


[Your name]

17. The personalized email

Hi [name]

I just came across your [their blog post/comment/status] on [platform] and thought the points you made were very insightful and I agree with a lot of your views.

It also made me want to reach out so I could talk to you about how [their company] could benefit from our software that totally takes care of the issue you raised about [issue].

I’m free on Tuesday afternoon if that suits for a quick 10 minute chat

Thanks a lot,

[Your name]

18. The before-after-bridge email

Hi [name],

I noticed that your [blog/site] isn’t optimized for mobile. This might be causing you to lose many potential customers.

What if I told you there was a [tool/service/plugin] which could optimize the experience of your website on mobile devices?

That’s exactly what [your product] helps you do.

Would you be interested in learning more?


[Your name]

19. The useful content email

Hi [name],

I read your latest article over on [website], and you piqued my interest in [topic]. Particularly on your points about [sub-topic].

During my search, I came across this article on [subject title] that may be helpful to you and your team and further add to your piece about [topic]:

[article URL] Hope you find it useful. Keep up the awesome work!

[Your name]

20. The mutual-connection email

Hi [name],

As a fellow [your college name] alumni, I thought I’d reach out!

I noticed on LinkedIn you’re hiring for a sales manager. At [your company], we help salespeople generate more prospects through social selling, and I’d love to ask you a couple of questions about your experiences at [company].

Would you be open to a quick call next Tuesday or Thursday afternoon? Let me know a time that’s good for you.


[Your name]

21. The social media email

Hi [name],

I caught your recent tweet on how to drive revenue using SEO-based blog content, and it got me thinking.

[Ask a question about their position/argument on the topic]

While we’re on the subject, other companies like [a client of yours] and [another client of yours] have started to use [your company/product] to [drive revenue/sales/traffic].

It would be great to see if we could talk about this more and see how this could help [their company]. How are you for time on [insert day]?

I am looking forward to more Twitter content!


[Your name]

22. The competitor email

Hi [name],

I noticed you’re using [your competitor] to take care of [solution/activity]. How are you finding their [capabilities]?

We help salespeople like you to [do thing that competitor product or solution can’t do].

Many of our customers have switched from [your competitor] to handle this critical task.

If you’re looking for this particular solution, I’d love to show you how we do it at [your company]. Would this be of interest?


[Your name]

23. The results email

Hi [name],

I was checking out [industry] software on G2 and, after reading some of your reviews, thought you’d find this of interest.

We help companies like [customer names] generate more customers by using proven website optimization techniques.

For example, we’ve helped [client] achieve [result] in [time frame]. I’d love to share how we did it.

Would you be interested in learning more?


[Your name]

24. The demo email

Hi [name],

I have worked with organizations like [customer names] who have had the same problem with [common challenge].

With [describe product/service] they were able to solve it and [show a relevant statistic demonstrating an increase in production]. Here is an example of a project I produced for [customer name]: [insert link].

Would you be interested in something similar?

I made a demo for you to show you what it could look like in less than two minutes: [link].

[Embed video]

Is this something you would be interested in?


[Your name]

25- Cold email: Referral V1

Hi [first name],

My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.

I’d like to speak with someone from [company] who is responsible for [handling something that’s relevant to my product].

If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!



26- Cold email: Referral V2

Hi [first name],

I hope I’m not bothering you. Could you please refer me to the person in charge of [something that’s relevant to my product]?

Thanks for your time,


27- Cold email: Referral V3

Hey [first name],

My name is [my name] and I’m with [my company name]. We work with organizations like [company name] to [insert one sentence pitch].

[One sentence unique benefit].

Could you direct me to the right person to talk to about this at [company name] so we can explore if this would be something valuable to incorporate into your events?



The next referral cold email is a template directly from the team at Predictable Revenue.

Subject: Can you point me in the right direction?

Hey [first name],

I’m sorry to trouble you. Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer; OR insert function like “sales” or “recruiting”] and how I might get in touch with them?

Thank you,


Let’s check out two cold email templates that are using approach #2 and pitching the decision maker directly on the value proposition and next action steps.

28- Cold email: Engaging a quality prospect

Here a templatized version of this email:

Hi [firstname],

During some research of [company name], I came across your profile – love how passionate you’ve been the past [number of years they’ve been working at the company, look it up on their LinkedIn profile] years to help scale the [department] team, while also being that go-to advisor for your growing customers. This [software review site name] review about [highlight of the review relevant to your product].

However, I imagine you still have customers requesting [address pain point your solution solves]. I’m curious – are any customer accounts at risk that would benefit from [what you offer]? [Recognizable brand name], new [your company name] customer, needed a way to [what you offer]. Since leveraging [your company name], their [major benefit]. As a result, their customers experienced [business impact].

Does it make sense to explore ways we can help your team as well?



29- Cold email: Selling V1

Hey [first name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. We do this by:

Benefit/feature 1

Benefit/feature 2

Benefit/feature 3 (optional)

Let’s explore how [name of your software] can specifically help your business. Are you available for a quick call [time and date]?



30- Cold email: Selling V2

Hey [first name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits].

I know that [our product] will be able to help [name of your company] [insert high level benefit here].

Are you available for a quick call [time and date]?



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